Growth fails without direction.
We build stronger products, clearer categories, smarter innovations, and marketing that drives real commercial result.
Product Leadership • Innovation • Category Growth • Strategic Marketing
Powered by Agile, Stage-Gate and real market insight, we turn complexity into clarity and help teams convert ideas into real commercial outcomes.
Senior Marketing & Growth Leadership. Fractional or Project-Based.
Pacific
Urethanes
Industries We Serve
We support industry leaders across multiple sectors with strategic, scalable services designed to optimize operations and accelerate growth.
Why Organisations Struggle to Grow
Independent research shows most companies fail not because they lack ideas — but because product, category, innovation and go-to-market decisions are not aligned.
Research Highlights:
Where Growth Breaks Down
Innovation failure is only part of the story. Many organisations are also held back by categories that are declining, stagnating or losing relevance — even when new products keep launching.
Typical Causes Include:
Category is unclear or poorly defined.
Customer behaviour shifts without strategy updating.
Competitors reshape the narrative.
Product portfolios become bloated or confusing.
Value propositions weaken over time.
Sales, product and marketing tell different stories.
Legacy thinking slows commercial performance.
When categories weaken, growth collapses — regardless of product effort.
How Neo Jupiter Closes the Gap
We integrate:
Category clarity and commercial narrative.
Product strategy and portfolio architecture.
Competitive strategy and differentiation narrative.
Disciplined innovation (Agile, Scrum + Stage-Gate).
Strategic marketing and commercial go-to-market.
This unified system turns complexity into clarity and strategy into execution.
World-Class Frameworks & Models We Use:
Agile/Scrum
Stage-Gate
Need-State
GTM Sequencing
Category Architecture
Prioritisation
These frameworks ensure innovation, product and go-to-market decisions move together — not in silos.
The Result:
Neo Jupiter enables organisations to:
Fix stagnant or unclear categories.
Accelerate innovation with clarity.
Strengthen value propositions and commercial messaging.
Align product, sales, marketing, R&D and leadership.
Launch with confidence and real customer adoption.
Build systems that deliver measurable commercial results.
Aligning Product, Category and Market for Real Commercial Growth.
We have shaped and strengthened product categories across consumer hardware, appliances and broader consumer product lines, as well as sustainability-driven solutions, home improvement product categories, robotics-led products and more specialised commercial, performance-driven and technical product environments.
Our experience spans commercial product systems, advanced materials, coatings, chemicals, automotive parts, engineered solutions, building systems, emerging innovation programs and new product lines. We help organisations define their category, structure their product portfolio and create the commercial pathways that bring meaningful innovations to market.
Innovation – Concept to Launch
Category Development
Product Strategy & Roadmapping
Category Insights and Market Intel.
Go To Market Strategy and Commercialization
Strategic Marketing
Strategic Positioning
Training and Workshop
Mira Varathan
Innovation & Category Growth Leader
Mira Varathan is a senior innovation and category growth leader with 25 years of experience developing new products, driving innovation, transforming underperforming categories, and delivering strong commercial results. As an Agile/Scrum practitioner, she brings structured innovation and disciplined execution to every engagement.
She leads Neo Jupiter’s innovation, category and launch direction to help organisations turn ideas into real market growth.
Case Study - Pacific Urethanes
See How Category and Brand Transformation Drive Commercial Growth
What Our Clients
& Associates Say
Darren Millar
CEO – Pacific UrethanesPartnering with Mira was a turning point — she transformed our brand, accelerated our growth, and made the industry see us for what we truly are: leaders, innovators, and a dominant force in our field.
Prasath Hapu
CFO - Denso Automotive Systems AustraliaMira is a bold, visionary leader who transforms strategy into results—driving innovation, launching products, and unlocking new market opportunities with clarity, purpose, and a deep understanding of business dynamics
Simon Holt
Managing Director - Visual CultureMira's guidance clarified our unique positioning with precision. Her sharp, strategic input elevated our messaging and website structure—making it easier to communicate what truly sets our video business apart.
Insights That Drive Growth
Fresh thinking, practical strategies, and expert perspectives for technical and trade-focused brands.
