Bachelor of Business in Business Administration (Distinction)
Certified Agile / Scrum Practitioner
Mira Varathan
Founder / Fractional Marketing Leader
Mira Varathan is a senior innovation, product and category growth leader with 25 years of experience across home improvements, construction, chemicals, building products, sustainable solutions, electrical, hardware, automotive, and consumer sectors. She has held senior roles with leading global and Australian brands, where she delivered new product development, innovation, category transformation, commercial strategy and market growth across complex, performance-driven environments.
As an Agile/Scrum practitioner, Mira brings structured innovation, disciplined execution, and cross-functional leadership to every project. Her work spans concept development, category creation, commercialisation and go-to-market acceleration that helps organisations turn ideas into real commercial outcomes.
She holds a Bachelor of Business and a Master of Marketing (with distinction) from RMIT University, and specialises in:
Delivered 120% category turnaround in under 12 months, reviving a declining multi-million-dollar product portfolio and restoring market leadership.
Developed award-recognised product innovations (Olex-Easyspool), including Good Design Award Finalist recognition for breakthrough consumer product design.
Led end-to-end development and commercialisation of high-volume product portfolios across diverse consumers, commercial and technical categories, managing thousands of SKUs and generating millions in incremental revenue.
Strengthened and repositioned complex product categories including sustainability-driven products, home improvement, automotive, robotics and material-based product lines, contributing to national recognition such as Chemistry Australia’s Net Zero Transition Award.
Built and coached high-performing product and category teams, embedding commercial discipline, category thinking, and market-led decision-making.
Developed an in-depth understanding of diverse market segments across Australia, New Zealand and Asia, enabling category, product and innovation strategies that align with regional behaviours, customer expectations and commercial realities.
Implemented Agile/Scrum delivery to accelerate NPD timelines, bringing multiple products from concept to launch within 12 months while reducing risk and improving launch success.
Led cross-functional alignment between product, sales, leadership, and operations to strengthen category narratives, improve customer engagement, and sharpen commercial outcomes.
Earned internal recognition through a nomination for the Remarkable People Award during employment.
Mira is known for driving significant business growth, transforming underperforming categories, and aligning marketing with commercial outcomes. While much of her work in senior roles remains confidential, the strategy and commercial insight behind those results now inform the work we deliver at Neo Jupiter—drawing on experience gained at leading brands such as:
Experience Across Leading Brands Before Founding Neo Jupiter (2000–2023)
You're welcome to explore Mira’s professional background on LinkedInfor a deeper look at her experience and achievements. She works hands-on with clients to align marketing with business objectives and build integrated strategies that deliver real commercial impact.
