Bold Innovation.
Real Commercial Growth.
Because in complex B2B sectors, growth isn’t driven just by campaigns — it’s driven by the right products, the right categories, and the right decisions.
We help organisations turn category ideas into commercially successful outcomes with clarity, discipline, and strategic execution.

Neo Jupiter represents ambition, clarity, and powerful forward motion — everything great innovation demands.
‘Neo’ stands for new thinking, reinvention, and the courage to challenge old assumptions.
‘Jupiter’, the most powerful planet, symbolises momentum, scale, reach, and category-defining strength.
For our clients
Our Vision
To change how organisations approach innovation and product growth.
We help businesses reduce risk, pivot with clarity, and launch with confidence by aligning:
- The right product
- In the right category
- With the right strategy
- Supported by the right execution system
Meet Our
Founder
Mira Varathan is a senior innovation and category growth leader with 25 years of experience developing new products, driving innovation, transforming underperforming categories, and delivering strong commercial results. As an Agile/Scrum practitioner, she brings structured innovation and disciplined execution to every engagement.
She leads Neo Jupiter’s innovation, category and launch direction to help organisations turn ideas into real market growth.
Meet Our Collaborators
Product & Launch Video Producer
Supports product demos, launch videos, education content for category growth.

Senior Content Specialist
Supports product narratives, messaging, thought leadership, category communication.

Multimedia & Product Visualisation Specialist
Supports design assets, product visuals, digital content for launch execution.

Creative Director
Leads creative direction across product packaging, branding, campaigns, and launch execution.





