Bold Innovation.
Real Commercial Growth.

Because in complex B2B sectors, growth isn’t driven just by campaigns — it’s driven by the right products, the right categories, and the right decisions.

We help organisations turn category ideas into commercially successful outcomes with clarity, discipline, and strategic execution.

Why ‘Neo Jupiter’?

Neo Jupiter represents ambition, clarity, and powerful forward motion — everything great innovation demands.

‘Neo’ stands for new thinking, reinvention, and the courage to challenge old assumptions.

‘Jupiter’, the most powerful planet, symbolises momentum, scale, reach, and category-defining strength.

Together, Neo Jupiter reflects my mission: To help ambitious organisations build better products, create stronger categories, and unlock growth that lasts.
But Neo Jupiter isn’t just a name — it’s how we work. With 25 years of product development, category strategy, and innovation leadership, we help teams cut through complexity, fix what isn’t working, and execute ideas with confidence.
We combine deep cross-industry experience with Agile/Scrum delivery, commercial discipline, and practical execution to bring clarity to categories, structure to innovation, and momentum to growth.

For our clients

We work with organisations that want more than marketing. They want products that succeed, categories that grow, and ideas that reach the market. We bring the leadership and discipline needed to turn uncertainty into clear commercial traction.

Our Vision

To change how organisations approach innovation and product growth.
We help businesses reduce risk, pivot with clarity, and launch with confidence by aligning:

  • The right product
  • In the right category
  • With the right strategy
  • Supported by the right execution system
Our role is to bridge the gap between strategy and reality ensuring teams don’t just create ideas, but deliver measurable commercial results.
Explore Our Services

Meet Our
Founder

Mira Varathan is a senior innovation and category growth leader with 25 years of experience developing new products, driving innovation, transforming underperforming categories, and delivering strong commercial results. As an Agile/Scrum practitioner, she brings structured innovation and disciplined execution to every engagement.

She leads Neo Jupiter’s innovation, category and launch direction to help organisations turn ideas into real market growth.

Learn More About Mira

Meet Our Collaborators

A specialist network that supports Neo Jupiter’s innovation, product, and category work, bringing creative, technical, and digital expertise to help turn ideas into real commercial outcomes.
Simon Holt

Product & Launch Video Producer

Supports product demos, launch videos, education content for category growth.

Simon Holt
Janina Tenace

Senior Content Specialist

Supports product narratives, messaging, thought leadership, category communication.

Janina Tenace
Ben Stam

Multimedia & Product Visualisation Specialist

Supports design assets, product visuals, digital content for launch execution.

Ben Stam
Kalyani

Creative Director

Leads creative direction across product packaging, branding, campaigns, and launch execution.