Insights for Product Innovation, Category Growth, and Brand Performance
Thought leadership and practical guidance for organisations building better products, designing stronger categories, and elevating brand impact.
Brand Equity Defines Leadership: Will You Lead or Follow?
Why Brand in B2B is Not a Cost Centre but the Core of Market Leadership Kodak once owned more than 90% of the global film market (BBC). Masters spent billions trying to compete with Bunnings and failed within five years…
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August 27, 2025Does B2B Loyalty Really Exist — Or Is It Just Conditional Trust?
You can deliver on time, solve the problem, keep pricing fair, even go the extra mile. And still, when the next project comes up, the client goes elsewhere. That’s the B2B market in Australia. Loyalty isn’t the payoff for good…
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August 18, 2025Is Australia Falling Behind in Green Timber Prefab?
Why the future of construction depends on smarter storytelling, better positioning, and industry-wide alignment. Mass timber buildings in Australia are rising — but is the industry moving fast enough? In many ways, Australia should be leading the global push toward…
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July 29, 2025When Did Price Become The Only Thing That Matters?
The Real Cost of Letting Price Lead Many businesses don’t set out to compete on price, but somewhere along the sales cycle, it quietly becomes the filter through which everything is evaluated. Not because value stopped mattering, but because it…
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July 15, 2025Digital Transformation in Australian Manufacturing: Why Culture, Investment & Uncertainty Matter More Than Ever
Digital transformation isn’t just a tech upgrade; it’s a mindset shift. And in Australian manufacturing, that shift is still very much in progress. While some leaders are charging ahead, many others remain hesitant, and not because they don’t see the…
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April 11, 2025Marketing Home Improvement Products Across Channels
An Australian Perspective on the B2B–B2C Convergence in Hardware Retail In today’s home improvement market, the line between B2B and B2C has blurred — especially in Australia, where hardware giants like Bunnings, Mitre 10, and Home Timber & Hardware cater…
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March 5, 2025The New Rules of Trade Marketing in Hardware & Construction Supply
How Dulux, Selleys & Leading Tool Brands Are Setting the Standard in Australia Trade marketing is evolving fast in the Australian hardware and construction supply space. Traditional in-store promotions and distributor discounts are no longer enough. Today’s trade buyers —…
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February 12, 2025