Real-world work across diverse markets, delivering product-led innovation, category growth and brand transformation through growth-focused strategy, deep market insight and modern marketing science.
Pacific Urethanes is a leading Australian polyurethane solutions company. Neo Jupiter strengthened their brand, product and category positioning, clarified their technical value, and built the foundations for stronger commercial growth. By refining their category narrative and aligning product, sales, and…
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Delivered a full category reset for a mature trade product category that had declined from approximately $48M to $11M over ten years due to decisions driven by inventory and historical sales rather than evolving market needs. The transformation involved deep…
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Designed and delivered a patented, installer-focused product innovation to improve on-site efficiency, reduce manual handling and repetitive strain, minimise material wastage, and speed up installation on construction sites. The work involved deep field research including on-site observation, installer interviews, focus…
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This case study demonstrates how an identified performance gap in professional and industrial cleaning environments was converted into a clearly defined, revenue-generating product category. Through targeted market research and effective category strategy, a consumer-oriented portfolio was expanded into credible B2B…
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Led a full category restructure to address margin erosion, internal cannibalisation, and poor range clarity caused by price pressure and builder-led procurement. Delivered a disciplined Good / Better / Best category architecture aligned to retail, trade, and builder channels, supported…
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Led a strategic portfolio and category overhaul for a global aftermarket business facing unclear market sizing, channel conflict, excessive inventory, and inaccurate forecasting driven by legacy systems. Established true market opportunity, defined category growth priorities, resolved forecasting and inventory issues…
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