What We Offer
Capability building programs designed for founders, innovators, product teams, and technical specialists who need stronger commercial, market, and customer understanding.
These workshops help people who have deep technical expertise but limited exposure to marketing, category strategy, or commercial decision making.
We bridge that gap by teaching real world frameworks that improve problem solving, market understanding, and innovation performance.
Typical Challenges
Teams often need support when:
- They understand the technology but not the customer.
- They struggle to translate technical features into customer value.
- Founders lack commercial or category experience.
- Innovators do not understand market dynamics, channels, or adoption barriers.
- Teams work in silos without shared frameworks.
- Decisions are slow because commercial thinking is missing.
- Customer journey and insight interpretation is unclear.
Case Study - Pacific Urethanes
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Outcomes
These gaps limit growth, innovation and communication.
- Faster and more effective teams.
- Better decision making.
- Improved innovation capability.
- Stronger product and category understanding.
- Clearer cross functional collaboration.
How We Solve It
1. Agile and Scrum Training for Non Technical and Technical Teams
We run short, focused sprints to define the problem, shape early concepts, develop prototypes, and test assumptions quickly.
2. Innovation Sprints and Commercial Problem Solving Workshops
We run structured sessions that help technical founders and innovators validate ideas, understand customer pain points, and build commercially relevant product concepts.
3. Market, Category, and Customer Insight Training
We teach teams how to understand market dynamics, competitive signals, category behaviour, customer journeys, and real world adoption challenges. This is ideal for technical teams who lack commercial training.
4. Product and Commercial Fundamentals for Innovators
We help founders and R&D teams learn how to define value, structure differentiation, build a business case, understand pricing logic, and evaluate opportunities through a commercial lens.
5. Cross Functional Alignment and Leadership Workshops
We bring product, sales, marketing, R&D, and leadership together to build shared understanding, improve communication, and speed up decision making.